Brisbane start up, The Good Beer Co, Australia’s social enterprise beer company, has launched a new Great Barrier Beer for the Australian Marine Conservation Society with a call to action to all Aussie beer drinkers: Yes We Can Save the Reef!
Continuing their work with national environmental charity, the Australian Marine Conservation Society (AMCS), The Good Beer Co has launched a rebranded Great Barrier Beer in cans to help raise funds for the AMCS and their vital work to protect Australia’s national icon, the Great Barrier Reef, from the threats of climate change and pollution.
The “Australian Lager” will be brewed with all Australian ingredients for The Good Beer Co by award winning independent craft brewery Ballistic Beer Company in Brisbane.
Ten percent of the price every keg and carton sold will go directly to the AMCS to help fund their work to protect the Reef.
The new branding, featuring a watercolor painting using water from the Great Barrier Reef, was done for The Good Beer Co by Brother & Co in Brisbane who worked pro bono in support of the social enterprise and the cause.
The new Great Barrier Beer was launched at the Beer InCider festival on Friday 21st and Saturday 22nd of September where it raised over $1,000 for the Australian Marine Conservation Society, and at a special event for supporters at Ballistic West End Bar on Wednesday 3rd October.
QLD Minister for Innovation and Tourism, Kate Jones MP, pulled the first beer and launched a pre-order crowd-fund campaign for the first batch of the new Great Barrier Beer in cans.
The Good Beer Co Founder James Grugeon said he was excited to be relaunching the popular beer in cans with new branding a new brewery partner and a new style of beer. “This is a great Australian beer for a great Australian cause. Good beers drinkers at Beer InCider loved the beer and they loved that it is helping the Australian Marine Conservation Society protect our Great Barrier Reef from climate change and pollution too. We can’t wait to get it out there.”
Darren Kindleysides, AMCS CEO said: “We already know that Great Barrier Beer is a brilliant and simple way to get our important message out there and to raise funds for our work to protect the Great Barrier Reef. Our Reef needs all our help right now. Every time someone drinks a Great Barrier Beer they are raising a glass to a better future for our Reef.”
Ballistic Beer Company Head Brewer, Lachy Crothers said: “We’re stoked to be brewing this revolutionary good beer for a good cause for The Good Beer Co. It’s an absolutely cracking Australian Lager made with all Australian ingredients, just perfect to be enjoyed in the Queensland summer that’s coming!”
The Good Beer Co will be making the new Great Barrier Beer available in cartons via a special pre-order crowd-fund campaign – www.pozible.com/
And from early 2019, Great Barrier Beer will be available through The Good Beer Co website and, potentially, at previous stockists of Great Barrier Beer including Woolworths (BWS) as well as through a special campaign targeting supporters of Australia’s national icon and action on climate change and pollution.
For more information visit the Good Beer Co website by clicking here.