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Five resources to protect your Dive Business in the face of COVID-19



This statement from DEMA, the Diving Equipment & Marketing Association, is mostly relevant to US readers but there are also some useful ideas for all dive businesses:

With the uncertainty surrounding the spread of COVID-19 and the latest information that the effects of this National Emergency could continue into the summer, it is critical for dive retailers and all small dive businesses to stay in front of their customers and to utilize all the resources available to them.

DEMA suggests several resources from the federal government and from DEMA for Members to consider during this crisis.


Most important is the need for all to remain safe and follow the guidelines from the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO). These guidelines can be found on DEMA’s COVID-19 update page.


The President has ordered that low-interest loans be made available to small businesses effective immediately from the Small Business Administration (SBA) in states affected by COVID-19. Congress has increased funding levels for these SBA Disaster Loans to $50 billion.

As of this writing, dive businesses in these states are eligible for these SBA Disaster Loans – businesses in the remaining states will be eligible when the Governor requests access to the SBA Disaster Loan funds. If your state has not yet requested access, you can send an email to the Governor requesting access by clicking here and asking the Governor to immediately request access to SBA Disaster Loans. An example email will populate the page for you, or you can include your own email verbiage.

Where SBA disaster loans are available, apply by calling the SBA at 1-800-659-2955, or start the application process here. To find and access to your local SBA resources, click here. Don’t wait – these resources are finite and may take time to process.


The federal government is recommending that people gather in groups of fewer than 10. If you are running classes, keep your classes small and utilize online instructional resources when available. You can also host online events for your customers to let them know more about diving, about upcoming sales, and more.

If possible, consider teaching CPR/first aid to keep customers coming back to your store. Classes can be kept small, and your training organization’s proper cleaning guidelines can help protect you and your customers.

When possible, consider local diving – this is healthy exercise, and it means being out in the fresh air while using proper social distancing and following appropriate safety guidelines. Keep your customers active using local underwater treasure or Easter egg hunts, dives from local charters, and other ideas that allow divers to participate until they can travel more extensively.

Keep your dive equipment clean. Divers Alert Network has issued guidelines for sanitizing dive equipment, which can be found here.

With schools closing, pool facilities for teaching scuba may become scarce. Some stores with pools are willing to share. You can find contact information for other nearby retail dive stores at Now is a good time for all of us to work together.


It is critical to continue being visible and relevant to your customers and communicate about your operation, talk about diving, and keep customers and local divers engaged. Time after time, those businesses that continue promoting their operations and services come out better and faster following a crisis when they have continued marketing.

DEMA Member businesses can keep their continuous marketing efforts up and keep their cost down by utilizing the FREE professionally designed marketing materials from the Go Dive Now Member Toolkit.


DEMA Member Retail Stores can stay in front of potential customers by receiving a FREE chart of local zip codes which contain the greatest number of target households with the highest per capita income who are good candidates for interest in learning or continuing to dive. These zip codes are ideal for targeting on social media, using Go Dive Now materials, free to DEMA Members.

DEMA will continue to provide access to guidance as more resources become available. If you have questions, please contact


Marine Life & Conservation Blogs

Take an immersive dive below the waves off the Welsh coast using 360 VR: Common Spider Crab (Watch Video)



A week-long series from Jake Davies…

Below the waves off the Welsh coast, there are a range of species and habitats that can be seen. However, you don’t have to venture too far from the shore to see them or don’t have to leave the comfort of your home. Using 360 videos provides an immersive feeling of being below the water and encountering many species and habitats from diving one of the most important habitats and species that aren’t often seen whilst diving. For more of an experience of being below the waves, the VR videos can be viewed using a VR headset.

Take a VR dive just off the shore and explore what can be found within the shallow waters of a sandy beach. Fish can be founding cruising amongst the seaweed and numerous crustacean (Crabs, lobster, prawns, shrimps) species can be found walking around the seafloor. Common Spider Crabs (Maja brachydactyla) are one of the largest crabs species found along the coast and during the early summer, they aggregate in large numbers to moult which allows them to grow.

Follow Jake aka JD Scuba on the YouTube channel @Don’t Think Just Blog.

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Dive Training Blogs

Join Me On My Commute To Scuba Diving Key Largo! (Watch Video)



Sunrise was so beautiful the other morning, I wanted to take a time lapse of my drive from home in South Miami to Key Largo before morning dives with Horizon Divers.

I thought you might enjoy taking the ride with me! Silly I know! But here’s 2 minutes of chill!



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Explore the amazing triangle of Red Sea Reefs - The Brothers, Daedalus and Elphinstone on board the brand new liveaboard Big Blue.  With an option to add on a week at Roots Red Sea before or after. 

Strong currents and deep blue water are the catalysts that bring the pelagic species flocking to these reefs. The reefs themselves provide exquisite homes for a multitude of marine life.  The wafting soft corals are adorned with thousands of colourful fish. The gorgonian fans and hard corals provide magnificent back drops, all being patrolled by the reef’s predatory species.

£1475 per person based on double occupancy.  Soft all inclusive board basis, buffet meals with snacks, tea and coffee always available.  Add a week on at Roots Red Sea Resort before or after the liveaboard for just £725pp.  Flights and transfers are included.  See our brochure linked above for the full itinerary.

This trip will be hosted by The Scuba Place.  Come Dive with Us!

Call 020 3515 9955 or email

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