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Five resources to protect your Dive Business in the face of COVID-19

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This statement from DEMA, the Diving Equipment & Marketing Association, is mostly relevant to US readers but there are also some useful ideas for all dive businesses:

With the uncertainty surrounding the spread of COVID-19 and the latest information that the effects of this National Emergency could continue into the summer, it is critical for dive retailers and all small dive businesses to stay in front of their customers and to utilize all the resources available to them.

DEMA suggests several resources from the federal government and from DEMA for Members to consider during this crisis.

STAY HEALTHY AND SAFE

Most important is the need for all to remain safe and follow the guidelines from the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO). These guidelines can be found on DEMA’s COVID-19 update page.

SBA DISASTER LOANS

The President has ordered that low-interest loans be made available to small businesses effective immediately from the Small Business Administration (SBA) in states affected by COVID-19. Congress has increased funding levels for these SBA Disaster Loans to $50 billion.

As of this writing, dive businesses in these states are eligible for these SBA Disaster Loans – businesses in the remaining states will be eligible when the Governor requests access to the SBA Disaster Loan funds. If your state has not yet requested access, you can send an email to the Governor requesting access by clicking here and asking the Governor to immediately request access to SBA Disaster Loans. An example email will populate the page for you, or you can include your own email verbiage.

Where SBA disaster loans are available, apply by calling the SBA at 1-800-659-2955, or start the application process here. To find and access to your local SBA resources, click here. Don’t wait – these resources are finite and may take time to process.

POOLS, EQUIPMENT AND TEACHING FACILITIES

The federal government is recommending that people gather in groups of fewer than 10. If you are running classes, keep your classes small and utilize online instructional resources when available. You can also host online events for your customers to let them know more about diving, about upcoming sales, and more.

If possible, consider teaching CPR/first aid to keep customers coming back to your store. Classes can be kept small, and your training organization’s proper cleaning guidelines can help protect you and your customers.

When possible, consider local diving – this is healthy exercise, and it means being out in the fresh air while using proper social distancing and following appropriate safety guidelines. Keep your customers active using local underwater treasure or Easter egg hunts, dives from local charters, and other ideas that allow divers to participate until they can travel more extensively.

Keep your dive equipment clean. Divers Alert Network has issued guidelines for sanitizing dive equipment, which can be found here.

With schools closing, pool facilities for teaching scuba may become scarce. Some stores with pools are willing to share. You can find contact information for other nearby retail dive stores at GoDiveNow.com. Now is a good time for all of us to work together.

MARKETING

It is critical to continue being visible and relevant to your customers and communicate about your operation, talk about diving, and keep customers and local divers engaged. Time after time, those businesses that continue promoting their operations and services come out better and faster following a crisis when they have continued marketing.

DEMA Member businesses can keep their continuous marketing efforts up and keep their cost down by utilizing the FREE professionally designed marketing materials from the Go Dive Now Member Toolkit.

USE INEXPENSIVE, TARGETED SOCIAL MEDIA ADS FOR OUTREACH

DEMA Member Retail Stores can stay in front of potential customers by receiving a FREE chart of local zip codes which contain the greatest number of target households with the highest per capita income who are good candidates for interest in learning or continuing to dive. These zip codes are ideal for targeting on social media, using Go Dive Now materials, free to DEMA Members.

DEMA will continue to provide access to guidance as more resources become available. If you have questions, please contact info@dema.org.


Source: www.divenewswire.com

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Jeff Goodman Launches Underwater Moviemaker Course with NovoScuba

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underwater videography course

Transform Your Dive Experiences into Cinematic Masterpieces

NovoScuba has partnered with acclaimed underwater filmmaker Jeff Goodman to introduce the Underwater Moviemaker Course—a revolutionary program designed to equip divers with the skills to capture the breathtaking beauty of the underwater world.

Whether you’re an aspiring filmmaker, an avid diver, or a photography enthusiast, this course offers the tools and expertise needed to create stunning underwater videos. From vibrant coral reefs to curious marine life, you’ll learn how to film, edit, and produce captivating underwater stories, all with expert guidance from a seasoned professional.

Jeff Goodman: A Legacy in Underwater Filmmaking

Jeff Goodman brings over 40 years of experience in underwater film production for television to this course. Reflecting on his career, Jeff said:

“Although technology has dramatically changed, the basics of underwater filming remain constant. This course covers crucial skills for producing great videos. Whether you’re creating professional broadcast films or high-quality hobby videos, the fundamental principles are the same.

A camera operator must master their equipment to capture those magical underwater moments effortlessly. But beyond technical know-how, underwater filmmaking is about having fun and enhancing your diving experiences. So, take your time, learn at your own pace, and enjoy this creative journey.”

About NovoScuba

Founded in 2023, NovoScuba is reshaping dive education with a comprehensive, digitally native platform. Offering cutting-edge training programs for divers at all levels, NovoScuba sets a new benchmark in the diving industry by combining innovation with accessibility.

With ISO-certified courses, a student subscription model, and multilingual support, NovoScuba ensures that dive education is inclusive and engaging. More than just a training provider, NovoScuba fosters a global community of divers committed to exploration, collaboration, and sustainability.

Join the NovoScuba Underwater Moviemaker Course Today!

Dive into the world of underwater filmmaking and start creating cinematic stories that inspire. Learn more about the course and enroll today at www.novoscuba.com/courses/underwater-moviemaker.

EXCLUSIVE: Jeff Goodman interviews Mark Spiers, CEO of New Scuba Diving Training Agency NovoScuba

NovoScuba’s Game-Changing Approach for Dive Store Owners: WE PAY YOU!

The diving world thrives on passion and adventure, but for many dive store owners, the financial and operational challenges can be as deep as the ocean.

NovoScuba, an emerging force in the diving world, is on a mission to transform this landscape for the better. With a revolutionary approach to dive store and training agency partnerships, NovoScuba is setting new standards for how dive stores can thrive while keeping their focus on delivering exceptional diving experiences.

underwater videography course

A New Paradigm: NovoScuba’s Bold Mission

NovoScuba’s mission is straightforward yet profound: to disrupt the traditional dynamics between dive store owners and training agencies. Traditionally, dive stores have been subjected to substantial fees charged by training agencies, for membership, materials and certifications. These costs have often placed a heavy financial burden on store owners, cutting into their profits and limiting their ability to offer competitive prices to customers.

NovoScuba flips the script by offering a model where dive stores earn money, instead of paying high fees. Dive stores receive commissions for every student they register, and their certification costs are covered. This new model not only boosts profitability but also ensures clients get top-quality training at unbeatable prices.

Financial Upsides: Earn From Student Registration

NovoScuba’s approach is simple yet revolutionary. Dive stores partnering with NovoScuba can earn commissions for every student they enroll.

Here’s how it works: For every student enrolled through NovoScuba, dive stores receive a commission. Each student enrolled will receive their e-learning materials and certification credit included in their subscription. This arrangement is a significant departure from the traditional model, where dive stores often struggle to manage high overhead costs related to training fees and certification expenses.

underwater videography course

NovoScuba’s approach ensures that dive stores can focus on what they do best—providing top-notch diving experiences—without being bogged down by excessive financial burdens, and the need to carry large stocks of materials.

Quality Training at a Great Price

NovoScuba stands out by offering high-quality, ISO certified, training that doesn’t break the bank, in fact our students will pay less than with most competing agencies. Clients benefit from top-notch education and safety standards at competitive prices. Dive store owners can confidently promote NovoScuba’s programs, knowing they’re offering fantastic training at affordable rates. This balance of quality and affordability helps dive stores build a strong reputation and attract more customers.

Your Brand is Your Business: NovoScuba’s Commitment to Showcasing Your Identity

At NovoScuba, we understand that your brand is your most valuable asset, and we’re committed to putting it front and centre. Unlike agencies that charge high fees to promote their own brand, we believe in investing in yours. With NovoScuba, you won’t be paying to advertise someone else’s logo alone, — our focus is on showcasing your unique identity. Certifications prominently feature your brand, as well as the training agency, reinforcing your store’s image and brand every step of the way. We’re here to support and elevate your brand, ensuring that your investment directly benefits your business.

Affordable Membership: An Investment in Your Success

NovoScuba’s membership model is designed with dive store owners in mind. Membership fees are kept low and include annual Pro member fees for your team. Payment can be made monthly or annually in your local currency, avoiding the hassle of exchange rate fluctuations. NovoScuba promises no exchange rate changes without a six-month notice, ensuring financial stability and simplifying budgeting. With a membership lasting 12 months from date of joining, you’ll enjoy a full year of NovoScuba’s benefits and support.

underwater videography course

Streamlined Operations: Simplifying Your Workload

Handling administrative tasks can be a challenge, but NovoScuba makes it easier. We’ve streamlined certification procedures and reduced paperwork to help dive stores operate more efficiently. Certification processing is quick and straightforward, allowing more focus on teaching and customer service. Our system minimises bureaucracy by storing necessary forms in student profiles, reducing paperwork and administrative delays.

Crossover Made Easy

For dive stores looking to transition to NovoScuba’s model, the crossover process is designed to be smooth and hassle-free. NovoScuba provides support to ensure that the transition is as seamless as possible, helping dive store owners integrate into the new system with minimal disruption. Experienced dive Pros don’t need to undergo extensive retraining. Our crossover is designed to familiarise Pros with NovoScuba’s user-friendly platform, standards and course structures, and not to waste time and expense re-training in water.

With just a few simple steps, you’ll be ready to offer top-notch training through NovoScuba.

Comprehensive Business Support and Training Included in Your Membership

NovoScuba goes beyond financial benefits by offering experienced support and training. This value added service includes:

  • Business Training: Optimise your operations with guidance on marketing, customer service, and best practices.
  • Marketing and Promotion: Access resources to attract new customers and boost your store’s visibility. Enjoy cross promotions with NovoScuba to gain increased exposure.
  • Ongoing Support: NovoScuba’s commitment to its partners extends beyond initial training and setup. The company offers ongoing support to address any issues or questions that arise. This continuous support ensures that dive store owners have a reliable resource to turn to whenever they need assistance.

underwater videography course

Embracing Digital Natives: Instant Evolution and Continuous Improvement

NovoScuba’s digital-native approach is a game-changer. Leveraging cutting-edge technology, we ensure our services evolve and improve swiftly. Dive stores benefit from instant updates, the latest features, enhancements, and effective solutions, keeping them ahead of the curve. This continuous improvement helps dive stores stay competitive and deliver exceptional services. Whether it’s a new course update, additional marketing resources, or improved e-learning functions, NovoScuba’s digital infrastructure ensures that dive stores are always equipped with the most current and effective solutions. This continuous evolution not only helps dive stores stay ahead in a competitive market but also ensures they consistently provide top-quality services to their clients.

Why Is NovoScuba Doing This? – Fair Profit Sharing for Greater Access and Growth

At NovoScuba, we’ve taken a bold step by paying commissions to stores rather than following the traditional model of training agencies charging high fees. Our mission is to make diving accessible to everyone and to foster a growing community of new divers and continued education. By redistributing profits more equitably between stores and training agencies, we aim to create a more supportive and collaborative environment within the industry. We believe this approach not only helps individual stores thrive but also stimulates overall growth and innovation in diving. Our commitment to fair profit sharing reflects our dedication to the long-term health and expansion of the diving community.

underwater videography course

Everyone is getting a piece of the pie.

Getting Started: Join the NovoScuba Revolution

Ready to revolutionise your dive store experience? NovoScuba is here to support your journey toward reduced costs, increased profitability, and enhanced operational efficiency. Get in touch with our team to learn how NovoScuba can transform your business.

For more information, email info@novoscuba.com or visit www.novoscuba.academy.

 

 

 

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Gear News

Get 10% off a Seacraft GO! Scooter if you order before Christmas

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seacraft GO

seascape maskNautilus UK are offering a 10% discount on the Seacraft GO! scooter until Christmas (or until 5 units are sold) due to a slightly better exchange rate. Nautilus UK say this is a not to be missed offer on a very low margin product and unlikely to be repeated.

The Seacraft GO! is a revolution in the segment of compact underwater scooters. Weighing only 9,7 kg, the GO! offers exceptional performance and power.

seacraft go

Apart from that, the new Seacraft model is based on modular Li-Ion batteries with a capacity of 582 Wh which may be split up into several segments, approved to be transported in hand luggage aboard a passenger plane! This is, why we call them “air travel-friendly” batteries, since they offer you even more flexibility than every other Seacraft scooter before.

seacraft go

This makes the GO! the perfect companion for recreational divers, freedivers and technical divers looking for a reliable backup unit.

seacraft go

You can find out more about the Seacraft GO! scooter on Nautilus UK’s website here.

Call Nautilus UK: +44 (0) 333 444 0104

Email Nautilus UK: info@nautilus.uk

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