News
Five resources to protect your Dive Business in the face of COVID-19
This statement from DEMA, the Diving Equipment & Marketing Association, is mostly relevant to US readers but there are also some useful ideas for all dive businesses:
With the uncertainty surrounding the spread of COVID-19 and the latest information that the effects of this National Emergency could continue into the summer, it is critical for dive retailers and all small dive businesses to stay in front of their customers and to utilize all the resources available to them.
DEMA suggests several resources from the federal government and from DEMA for Members to consider during this crisis.
STAY HEALTHY AND SAFE
Most important is the need for all to remain safe and follow the guidelines from the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO). These guidelines can be found on DEMA’s COVID-19 update page.
SBA DISASTER LOANS
The President has ordered that low-interest loans be made available to small businesses effective immediately from the Small Business Administration (SBA) in states affected by COVID-19. Congress has increased funding levels for these SBA Disaster Loans to $50 billion.
As of this writing, dive businesses in these states are eligible for these SBA Disaster Loans – businesses in the remaining states will be eligible when the Governor requests access to the SBA Disaster Loan funds. If your state has not yet requested access, you can send an email to the Governor requesting access by clicking here and asking the Governor to immediately request access to SBA Disaster Loans. An example email will populate the page for you, or you can include your own email verbiage.
Where SBA disaster loans are available, apply by calling the SBA at 1-800-659-2955, or start the application process here. To find and access to your local SBA resources, click here. Don’t wait – these resources are finite and may take time to process.
POOLS, EQUIPMENT AND TEACHING FACILITIES
The federal government is recommending that people gather in groups of fewer than 10. If you are running classes, keep your classes small and utilize online instructional resources when available. You can also host online events for your customers to let them know more about diving, about upcoming sales, and more.
If possible, consider teaching CPR/first aid to keep customers coming back to your store. Classes can be kept small, and your training organization’s proper cleaning guidelines can help protect you and your customers.
When possible, consider local diving – this is healthy exercise, and it means being out in the fresh air while using proper social distancing and following appropriate safety guidelines. Keep your customers active using local underwater treasure or Easter egg hunts, dives from local charters, and other ideas that allow divers to participate until they can travel more extensively.
Keep your dive equipment clean. Divers Alert Network has issued guidelines for sanitizing dive equipment, which can be found here.
With schools closing, pool facilities for teaching scuba may become scarce. Some stores with pools are willing to share. You can find contact information for other nearby retail dive stores at GoDiveNow.com. Now is a good time for all of us to work together.
MARKETING
It is critical to continue being visible and relevant to your customers and communicate about your operation, talk about diving, and keep customers and local divers engaged. Time after time, those businesses that continue promoting their operations and services come out better and faster following a crisis when they have continued marketing.
DEMA Member businesses can keep their continuous marketing efforts up and keep their cost down by utilizing the FREE professionally designed marketing materials from the Go Dive Now Member Toolkit.
USE INEXPENSIVE, TARGETED SOCIAL MEDIA ADS FOR OUTREACH
DEMA Member Retail Stores can stay in front of potential customers by receiving a FREE chart of local zip codes which contain the greatest number of target households with the highest per capita income who are good candidates for interest in learning or continuing to dive. These zip codes are ideal for targeting on social media, using Go Dive Now materials, free to DEMA Members.
DEMA will continue to provide access to guidance as more resources become available. If you have questions, please contact info@dema.org.
Source: www.divenewswire.com
Free Octopus with every purchase of a SCUBAPRO regulator system
Just in time for the spring season, divers can save money with the FREE OCTOPUS SPRING PROMOTION! Until July 31st SCUBAPRO offers an Octopus for free
with every purchase of a regulator system!
Get a free S270 OCTOPUS with purchase of these combinations:
MK25 EVO or MK19 EVO with A700
MK25 EVO or MK19 EVO with S620Ti
MK25 EVO or MK19 EVO with D420
MK25 EVO Din mit S620Ti-X
Get a free R105 OCTOPUS with purchase of the following combinations:
MK25 EVO or MK19 EVO with G260
MK25 EVO or MK17 EVO with S600
SCUBAPRO offers a 30-year first owner warranty on all regulators, with a revision period of two years or 100 dives. All SCUBAPRO regulators are of course certified according to the new European test standard EN250-2014.
Available at participating SCUBAPRO dealers. Promotion may not be available in all regions. Find an authorized SCUBAPRO Dealer at scubapro.com.
More information available on www.scubapro.com.
Jake Davies boards Ghazala Explorer for an unforgettable Red Sea diving experience…
Overnight, the wind picked up, making the planned morning dive a bit bumpy on the Zodiacs to the drop point on Thomas Reef. There, we would dive along the reef before descending through the canyon and then passing under the arch before ascending the wall with a gentle drift. The site provided great encounters with more pelagic species, including shoals of large barracuda, tuna, and bigeye trevally.
Once back on the boat, it was time to get everything tied down again as we would head back south. This time, with the wind behind us, heading to Ras Mohammed to dive Jackfish Alley for another great gentle drift wall dive before then heading up the coast towards the Gulf of Suez to moor up at the wreck of the Thistlegorm. This being the highlight wreck dive of the trip and for many onboard, including myself, it was the first time diving this iconic wreck. I had heard so much about the wreck from friends, and globally, this is a must on any diver’s list. Fortunately for us, there was only one other boat at the site, which was a rarity. A great briefing was delivered by Ahmed, who provided a detailed background about the wreck’s history along with all the required safety information as the currents and visibility at the site can be variable.
Kitting up, there was a lot of excitement on deck before entering the water and heading down the shoreline. Descending to the wreck, there was a light northerly current which reduced the visibility, making it feel more like the conditions that can be found off the Welsh coast. At 10m from the bottom, the outline of the wreck appeared as we reached the area of the wreck which had been bombed, as our mooring line was attached to part of the propeller shaft. Arriving on deck, instantly everywhere you looked there were many of the supplies which the ship was carrying, including Bren Carrier tanks and projectiles that instantly stood out.
We headed around the exterior, taking a look at the large propeller and guns mounted on deck before entering the wreck on the port side to take a look in the holds. It was incredible to see all the trucks, Norton 16H, and BSA motorcycles still perfectly stacked within, providing a real snapshot in time.
Overall, we had four dives on the Thistlegorm, where for all of the dives we were the only group in the water, and at times, there were just three of us on the whole wreck, which made it even more special, especially knowing that most days the wreck has hundreds of divers. Along with the history of the wreck, there was plenty of marine life on the wreck and around, from big green turtles to batfish, along with shoals of mackerel being hunted by trevally. Some unforgettable dives.
The final leg of the trip saw us cross back over the Suez Canal to the Gobal Islands where we planned to stay the night and do three dives at the Dolphin House for the potential of sharing the dive with dolphins. The site, which included a channel that was teeming with reef fish, especially large numbers of goatfish that swam in large shoals along the edge of the reef. These were nice relaxing dives to end the week. Unfortunately, the dolphins didn’t show up, which was okay as like all marine life they are difficult to predict and you can’t guarantee what’s going to be seen. With the last dive complete, we headed back to port for the final night where it was time to clean all the kit and pack before the departure flight the next day.
The whole week from start to finish on Ghazala Explorer was amazing; the boat had all the facilities you need for a comfortable week aboard. The crew were always there to help throughout the day and the chefs providing top quality food which was required after every dive. The itinerary providing some of the best diving with a nice mixture of wreck and reef dives. I would recommend the trip to anyone, whether it’s your first Red Sea liveaboard in the Red Sea or you’re revisiting. Hopefully, it’s not too long before I head back to explore more of the Red Sea onboard Ghazala Explorer.
To find out more about the Northern Red Sea reef and wrecks itineraries aboard Ghazala Explorer, or to book, contact Scuba Travel now:
Email: dive@scubatravel.com
Tel: +44 (0)1483 411590
Photos: Jake Davies / Avalon.Red
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