Paralenz is launching a new brand identity and a number of new partnerships. The change comes with a strong focus on the harmony of diving and the importance of sharing dives for a greater good. The new brand is one of several initiatives that will help Paralenz recruit current and future divers to join them on their renewed mission.
The rebranding includes a relaunch of the company’s website, logo, and communications, and a bouquet of new ocean conservation partners. As Paralenz keeps evolving, improving its products, and rethinking its role in the world of diving, the company is stepping up its game to communicate and facilitate that journey. And their new payoff gives the essence: “Every Dive Counts.”
The new logo is representing the line between the seen/known above and the unseen/unknown below, hence the “blurred” surface line in the logo.
The dive company that started as a Kickstarter campaign is not only giving its logo a makeover. Paralenz’s new vision is no less than ambitious: “Any real change is a collective effort. Through empowering divers across the globe we will help reverse the steep decline of life beneath the surface. Dive by dive.”
Gravely affected by a changing climate, the regeneration of the Ocean is heavily dependent on scientific research based on reliable data. The Paralenz camera, when in use, can document data from its users’ dives, such as depth, pressure, and temperature – that will work as a baseline for ocean conservation organizations.
Erikha Harket, the Chief Marketing Officer, reveals that there will be even more news to come:
“We will soon introduce TheOceanBase, a new feature in our app, which will help divers around the world map dive sites and log their experiences. As we grow as a company, we believe our new brand identity and initiatives will help us recruit more divers to join us on our mission.”
Paralenz engages in new partnerships to put the Ocean on the agenda
To put their money where their mouth is, Paralenz is proud to establish partnerships with notable ocean conservation organizations such as The Reef-World Foundation – which coordinates the Green Fins initiative in partnership with the UN Environment Programme, Nekton, Turtle Island Restauration Network, Save the Med Foundation, Beneath the Waves, Major Projects Foundation, The Vortex Swim, Arizona State University, Project Baseline, and National Marine Sanctuaries.
For more info, please visit: www.paralenz.com.
Photo Gallery: Dive Fest Barbados
In our Gallery feature, we let the photos tell the story… Each Gallery showcases a selection of outstanding images on a chosen theme, taken by our Underwater Photography Editor Nick and Deputy Editor Caroline of Frogfish Photography. This time they reflect on their visits to the Caribbean Island of Barbados for the annual Dive Fest celebrations.
Dive Fest Barbados is a week of celebrating the marine life, diving and snorkeling this idyllic island has to offer. There are activities organised each day for all those that attend that include wreck diving, marine conservation, learning to dive, snorkeling and one an unusual dive for us – riding a submarine to the bottom of the Caribbean Sea! Dive Fest Barbados allows divers to get the very best out of a trip here, with plenty of diving, but also to sample the unique atmosphere, mouth-watering food and drink, stunning scenery and beautiful beaches.
For more images from Barbados and around the world, visit the Frogfish Photography website by clicking here.
Video Series: The CCMI Reef Lectures – Part 4 (Watch Video)
Introduced by Jeff Goodman
Never before since human beings have had major influence over our earths climate and environments, have we come to so close to the brink of global disaster for our seas and marine life. We need to act now if we are not going to crash headlong into irreversible scenarios.
A good start to this is understanding how the marine environment works and what it means to our own continued survival. We can only do this by listening and talking to those with the experience and knowledge to guide us in the right direction.
CCMI (Central Caribbean Marine Institute) are hosting an annual Reef Lecture series that is open to the general public and Scubaverse will be sharing those lectures over the coming months.
Part 4: Stop Whining! Life as an Ocean Ambassador; Ellen Cuylaerts
Ellen Cuylaerts shares her insights on how to act, practice what you preach and use your voice to contribute to constructive change. Ellen is a wildlife and underwater photographer and chooses to take images of subjects that are hard to encounter like harp seal pups, polar bears, orcas, beluga whales and sharks, to name a few. By telling the stories about their environment and the challenges they face, she raises awareness about the effect of climate change on arctic species, the cruel act of shark finning and keeping marine mammals in captivity.
During this seminar, Ellen will take you on a virtual trip and show you the stories behind the shots: how to get there, how to prepare, how to create the most chances to come home with a shot, and how to never give up!
Ellen Cuylaerts is an ocean advocate, underwater & wildlife photographer, explorer, and public speaker.
For more information about the CCMI click here.
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Sharks Bay Umbi Diving Village is a Bedouin-owned resort with stunning views and a lovely private beach. It is ideal for divers as everything is onsite including the resort's jetty, dive centre and house reef. The warm hospitality makes for a diving holiday like no other. There is an excellent seafood restaurent and beach bar onsite, and with the enormous diversity of the Sharm El Sheikh dive sites and the surrounding areas of the South Sinai, there really is something for every level of diver to enjoy.More Less
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