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Marine Life & Conservation

Double Bubble for the Shark Trust

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This week only – your donation to the Shark Trust will be doubled – at no extra cost to you!

The Shark Trust are raising vital funds for their Community Engagement Programme: empowering people to learn about sharks and rays, assisting the scientific community take action for elasmobranchs, and bring communities together to become ambassadors for change.

Every £1 you give = £2 for shark conservation. A donation of £10 becomes £20, £50 becomes £100! Help us reach our target of £10,000, if successful, this will be doubled to £20,000 by the Big Give.

Every donation makes DOUBLE the impact!

Monty Halls is backing this week of fundraising “Cousteau called sharks the “splendid savage of the sea”, and even through the more benign lens of modern shark interactions it remains a good description. The reefs I dived thirty years ago teemed with sharks, the perfect result of 450 million years of evolution. Today those same reefs are silent, the blue water empty of those elegant shadows. But hope remains that if one generation has created such devastation, so the next can reverse the damage that has been done. The Shark Trust are at the forefront of that fight.

Donate Here

To find out more about the work of the Shark Trust visit their website here.

Marine Life & Conservation

Raising Awareness for Scuttle the Cuttle – A Global First in Tackling Microplastic Pollution

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Addressing the global crisis of ocean plastic pollution, a new innovation is turning the tide—by placing real-world environmental action in the hands of children. Scuttle the Cuttle, a microplastic-collecting tool designed specifically for young users, has been launched as a practical and inspiring way to involve families in beach cleanups.

Crafted entirely from recycled ocean plastic, Scuttle is a cuttlefish-shaped combination of bucket and sieve. Its engaging design, sustainability credentials, and focus on education make it more than just a toy—it’s a tool for change.

scuttle the cuttle

Designed for Impact

Scuttle’s core purpose is to help remove microplastics—plastic particles smaller than 5mm—from beaches. With a mesh size of 2.8mm, Scuttle can collect small plastic fragments and nurdles before they degrade further. This addresses a critical but often overlooked part of the plastic pollution problem.

Built for Young Eco-Heroes

Scuttle is ergonomically designed for both children and adults. Lightweight, durable, and easy to carry, it allows even the youngest users to contribute meaningfully to beach cleanups. Its approachable design turns environmental action into a fun and empowering activity for children and families.

Circular by Design

From production to end-of-life, Scuttle reflects a strong commitment to the circular economy. Made from 100% recycled ocean plastic and fully recyclable, it is manufactured with long-term use in mind. The product not only removes waste from the environment but also repurposes existing waste in its construction, reducing environmental impact across its lifecycle.

Community and Collaboration

In addition to its environmental function, Scuttle is part of a broader movement to build awareness and encourage local partnerships. It supports responsible sourcing, local collaborations, and community-driven conservation efforts.

Scuttle is now available for purchase and is positioned as the first product of its kind focused specifically on the collection of microplastics through kid-friendly, hands-on cleanup.

For more information about Scuttle the Cuttle, visit odysseyinnovation.com/pages/scuttle.

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Marine Life & Conservation

I.CARE, SSI Blue Oceans, and Mares Team Up to Remove Over 36,000 Pounds of Debris from the Florida Keys

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The 3rd Annual I.CARE Trash Derby has come to a successful close, delivering a powerful message of community-driven conservation. In partnership with SSI Blue Oceans, Mares, and several other industry leaders, I.CARE once again led an inspiring grassroots effort to restore and protect the marine environment of the Florida Keys.

This year’s Trash Derby broke records, drawing support from more than 900 participants—including divers, boaters, and conservation advocates—who collectively removed an impressive 36,459 pounds of marine debris. Over a two-day period, teams worked on land, along shorelines, and at reef sites both above and below the water, making a meaningful contribution to the region’s ecological health.

“I am so proud of everyone involved in last week’s I.CARE Trash Derby,” said Mike Goldberg, Co-Founder of I.CARE. “This level of success comes from the passion and hard work of hundreds of people who care about our oceans, reefs, and local communities. I’m filled with gratitude.”

Recognizing Top Contributors: From Trash to Triumph

The event featured competition across three categories—Land & Shore, Private Boat, and Dive Operator—awarding teams based on the amount of debris collected per person. Additional special recognitions included the most monofilament retrieved and the most unusual item found. Congratulations to the standout teams of 2025:

Land & Shore Division:

  • Tired of Tires – 1,128.75 lbs/person

  • DerSno – 930.7 lbs/person

  • KnotaYacht – 124.2 lbs/person

Private Boat Division:

  • Triple Crown – 1,076.83 lbs/person

  • Fisherman & the Mermaid – 735.95 lbs/person

  • Dumpster Diving Divas – 572.875 lbs/person

Dive Operator Division:

  • Quiescence Diving – 430.6 lbs/person (average)

  • Key Dives – 141.3 lbs/person (average)

  • Captain’s Corner – 83.2 lbs/person (average)

Special Awards:

  • Most Monofilament Collected: Conch Republic Divers (26.8 lbs)

  • Most Unique Item Found: Bilge Buddies

Celebrating Conservation with Community and Education

The weekend concluded with the Trash Derby Festival at Founders Park in Islamorada. Attendees enjoyed live music, food, and sustainability-focused vendors, all centered around marine conservation. The festival also provided opportunities to connect with environmental organizations and celebrate the participants’ achievements.

“The energy and dedication from everyone involved was incredible,” said Rachael Steidley, SSI’s North America Marketing Manager. “This event goes beyond collecting trash—it’s about building a movement and inspiring conservation on a global scale.”

Looking Ahead to 2026: Raising the Bar

Plans are already underway for the 4th Annual I.CARE Trash Derby, with organizers calling on dive pros, boaters, and ocean advocates to help set an even bigger record next year.

To get involved or learn more about how you or your dive shop can participate in 2026, visit www.icaretrashderby.com or contact I.CARE at info@icareaboutcoral.org.

Let’s keep making waves for the planet—one pound at a time.

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