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Donate Your Guilt!

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The Marine Conservation Society’s ‘swear box for the oceans’ reminds consumers to think twice before purchasing single-use plastic items

A powerful new campaign has been launched inviting people to donate to the UK’s leading marine charity every time they forget their reusable bags, bottles and coffee cups.

The Marine Conservation Society (MCS) wants people across the UK to remember never to leave home without their re-usable mugs and bags, rather than buying single-use plastic which then ends up in our ocean.

The campaign was dreamt up by creative agency BBH on a pro-bono basis, made possible by Ocean Outdoor, who have pledged support to MCS over the next three years. The adverts –which will run across social media and on Ocean Outdoor billboards across the UK including Westfield London, Bullring Birmingham and Manchester and Edinburgh city centres and on social media – cleverly feature single-use items floating in water, including an old plastic bag, a takeaway plastic coffee cup, and a small plastic water bottle.

The ads urge people to “Donate your Guilt” with a £3 text donation to the charity, which works tirelessly to protect our seas and oceans and runs the hugely popular citizen science survey, the Great British Beach Clean, every year.

The thought-provoking campaign is not designed to let people off the hook when they forget their re-usable items, but to encourage societal and behavioural change in reminding people not to buy single-use plastic every day if they can avoid it.

MCS Director of Fundraising and Marketing, Mike Crossley said: “This is our swear box for the oceans. We want to help change people’s habits. We think that asking people for a small donation when they’re feeling guilty will help them remember the next time they leave home.”

We want people to ditch single-use plastic so that it doesn’t end up littering our beaches and polluting our waterways. We want people to remember their re-usable mug when they buy their morning coffee, to carry their water bottle with them rather than buying a single-use plastic bottle for those thirsty moments, and to remember their tote bag when they buy their groceries. 

What better way to get us all to remember the cost to the environment of unnecessary plastic, than by making us think through our purses and wallets. We all feel a bit guilty when we forget our re-usable bags, bottles and mugs, but we are all human – even the most committed of us slip up sometimes.”

MCS has run a series of highly successful campaigns in recent years which have led to policy changes by governments across the UK. The charity called for a plastic bag charge to discourage single-use plastic bag usage and led calls for a money-back recycling system – known as a Deposit Return Scheme (DRS) – for glass and plastic drinks bottles and cans which is being introduced in Scotland and is currently under consideration in England, Wales and Northern Ireland.

Jon Peppiatt, Chairman at BBH, said: “We have been very happy to give our time to help MCS with this campaign. It’s such an important issue that I believe we all care about but we need to do more, hopefully this work will help change some behaviours and make a difference.”

Crossley added: “As a charity, we and our volunteers dedicate our time to cleaning up and protecting our beaches, seas and wildlife. We hope our campaign will have an impact on people’s behaviour in a way which will have a lasting impact and at the same time will allow us to continue our work through valuable donations.”

For more information about the Marine Conservation Society please visit their website by clicking here.

Nick and Caroline (Frogfish Photography) are a married couple of conservation driven underwater photo-journalists and authors. Both have honours degrees from Manchester University, in Environmental Biology and Biology respectively, with Nick being a Fellow of the Royal Photographic Society, a former high school science teacher with a DipEd in Teaching Studies. Caroline has an MSc in Animal Behaviour specializing in Caribbean Ecology. They are multiple award-winning photographers and along with 4 published books, feature regularly in the diving, wildlife and international press They are the Underwater Photography and Deputy Editors at Scubaverse and Dive Travel Adventures. Winners of the Caribbean Tourism Organization Photo-journalist of the Year for a feature on Shark Diving in The Bahamas, and they have been placed in every year they have entered. Nick and Caroline regularly use their free time to visit schools, both in the UK and on their travels, to discuss the important issues of marine conservation, sharks and plastic pollution. They are ambassadors for Sharks4Kids and founders of SeaStraw. They are supported by Mares, Paralenz, Nauticam and Olympus. To find out more visit www.frogfishphotography.com

Competitions

WIN one of the NEW Momentum M20 Dive Watches!!!

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For this week’s competition, we’ve teamed up with our good friends at Nautilus Diving to give away one of Momentum’s new M20 Dive Watches as a prize!

Leading watch brand Momentum has introduced the new M20 series of watches. The new collection includes the M20 DSS Diver with a classic black dial, or striking Bahama yellow dial, and the M20 GMT Diver in a black & blue “Batman” version.

The M20 Dive watch features a solid 316L stainless steel case that is beautifully rounded and polished, taking its design cues from our original 1990’s Aquamatic model. The case is just under 42mm in diameter, but the smooth curves make it feel much smaller. Style, performance and unmatched comfort on the wrist.

The M20’s elegant yet durable design allows it to be worn in almost any situation. It has a 200M depth rating along with an off-set screw-down crown for added comfort.

The M20’s are also very legible, with its double-dome sapphire crystal with anti-reflective coating there is virtually no glare. At night, the SuperLuminova luminous dial and hands come to life, a vital feature for serious divers where light may not reach certain depths.

To be in with a chance of winning this awesome prize, all you have to do is answer the following question:

In a recent post on Scubaverse.com (which you can find here), we reported that the Women Divers Hall of Fame have announced the selection of how many new members who will constitute the Class of 2021?

Is it:

  • A) five
  • B) six
  • C) seven

Answer, A, B or C to the question above:

Nautilus Diving Momentum M20 Dive Watch October 2020

Competition
  • Enter the country you live in
  • Terms and Conditions: This competition is open to all visitors to www.scubaverse.com except for members of the Scubaverse team and their families, or employees of Nautilus Diving and their families. A valid answer to the competition’s question must be entered. If no valid answer to the competition’s question is entered, your entry will be invalid. Only one competition entry per entrant permitted (multiple entries will lead to disqualification). Only one prize per winner. All prizes are non-transferable, and no cash alternative will be offered. In the event that the prize cannot be supplied, no liability will be attached to www.scubaverse.com. When prizes are supplied by third parties, www.scubaverse.com is acting as their agents and as such we exclude all liability for loss or damage you may suffer as a result of this competition. Your information will be shared with the competition's sponsor unless you tick the opt out box. This competition closes on 09/12/20. The winner will be notified by email. The Editor-in-Chief’s decision is final.

  • The following fields are optional, however if you fill them in it will help us to determine what prizes to source in the future.

  • Date Format: MM slash DD slash YYYY
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Dive Training Blogs

5 Easy Steps For Choosing A Scuba Diving Center You’ll LOVE! (Watch Video)

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How do you pick which dive operation wins your money for your scuba diving vacation? If you only get to dive on vacation, you want to make sure you’re getting your money’s worth and getting experiences you enjoy. That’s why we are giving you our easy 5-step process for filtering out dive centers and narrowing down your selection to find the scuba team you want to be diving with!

In this example–driven video, we are showing you our procedure for how we pick our scuba dive operator. In this case, I use the island of Barbados, as I’ve actually never been scuba diving there.

THANK YOU so much to EVERYONE who is a part of this great community. We promise we have so much more planned for this channel. We’re going to keep spreading information and positivity to the Scuba Divers around the world! IMPROVE. INSPIRE. EXPLORE.


Subscribe here: http://bit.ly/DiversReady

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Spend 7 nights at the Cinco Plazas Apartments, Lanzarote with flights and 5 days diving from just £625pp with Diverse Travel this winter.  Travel 12th November - Spaces are limited - contact us now to book. Other dates available.

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