Reef-World raises public awareness of the urgency to protect coral reefs with £335,000 Ocean Outdoor Environmental Fund Boost

The Reef-World Foundation, a leading non-profit dedicated to coral reef conservation, today announced the exciting launch of its new campaign, “Drops in the Ocean,” which went live on Monday, 17 June across the UK. This impactful campaign receives a significant boost thanks to Ocean Outdoor’s annual Drops in the Ocean environmental fund.

The campaign will raise awareness of the critical role coral reefs play in maintaining healthy ocean and inspire individuals to take action to protect them.

“Every second breath we take comes from the ocean and coral reefs are the rainforests of the sea. They provide a critical habitat for countless marine species, directly impacting the health of our ocean and planet and providing us with vital resources for survival, including the air we breathe,” said Executive Director of The Reef-World Foundation, Chloe Harvey.

The ‘Drops in the Ocean’ campaign will leverage the power of Ocean Outdoor’s digital screens across the UK, amplifying the message and reaching a wider audience. Powerful visuals will showcase the beauty and fragility of coral reefs as well as demonstrating the strong connection each person has to these vital ecosystems. Since coral reefs contribute to the health of the ocean which provide 50% of the oxygen for our planet, protecting them is essential for all of us.

“We are incredibly grateful for the support from Ocean Outdoor’s Drops in the Ocean fund,” said Joyce Yang, Communications Manager at The Reef-World Foundation. “This partnership allows us to reach a wider audience across the UK. Together, we can inspire individuals to become champions for our ocean.”

Campaign highlights include:

• Captivating visuals are displayed on prominent digital screens across the UK, thanks to Ocean Outdoor’s partnership.
• Information on sustainable practices to protect coral reefs on Reef-World’s website.
• Opportunities to donate and support Reef-World’s global marine conservation efforts.

Engage with the Campaign:

• Website: reef-world.org/support-us
• Social media: Follow Reef-World on Facebook | X | Instagram | LinkedIn using #DropsInTheOcean #ReefWorld

About Reef-World

The Reef-World Foundation is a registered UK charity which delivers practical solutions for marine conservation around the world. The charity promotes the wise use of natural resources – particularly coral reefs and related ecosystems – for the benefit of local communities, visitors and future generations. It is dedicated to supporting, inspiring and empowering governments, businesses, communities and individuals around the world to act in conserving and sustainably developing coastal resources.

Reef-World leads the global implementation of the UN Environment Programme’s Green Fins initiative, which focuses on driving environmentally friendly scuba diving and snorkelling practices across the industry globally. As such, the charity provides low-cost and practical solutions to local and industry-wide environmental challenges associated with the marine tourism industry. It provides education and capacity-building assistance to empower environmental champions (within the diving industry, local communities, authorities and governments) to implement proven coastal resource management approaches.

Visit www.reef-world.org to learn more, or follow us on Facebook, Instagram and X.

About Green Fins

Green Fins is a proven conservation management approach – spearheaded by The Reef-World Foundation in partnership with the UN Environment Programme – which leads to a measurable reduction in the negative environmental impacts associated with the marine tourism industry. The initiative aims to protect and conserve coral reefs through environmentally friendly guidelines that promote a sustainable diving and snorkelling tourism industry. It provides the only internationally recognised environmental standards for the diving and snorkelling industry and has a robust assessment system to measure compliance.

Green Fins encourages and empowers members of the diving industry to act to reduce the pressures on coral reefs by offering dive and snorkel companies practical, low-cost alternatives to harmful practices – such as anchoring, fish feeding and chemical pollution – as well as providing strategic training, support and resources. By reducing the local direct and indirect pressures tourism puts on coral reefs, it helps make corals healthier and more resilient to other stresses such as the effects of climate change. Look for the Green Fins logo when booking your next dive trip.

Visit www.greenfins.net to learn more or follow the initiative on Facebook, Instagram and X.