The Caribbean Tourism Organisation Chapter UK & Europe is launching today #CaribbeanDreaming, an eight week cross-channel promotion to reassure both the tourism industry and travellers that the Caribbean is standing shoulder to shoulder with them during this difficult time, and looking forward to welcoming them back to the region when it’s safe to do so.
The #CaribbeanDreaming promotion will roll out online from 8 April, reaching consumers through sophisticated behavioural targeting and will run until 1 June. All Caribbean Stakeholders can participate in the promotion by using #CaribbeanDreaming on their social media platforms and website, providing Caribbean tourism destinations and hotels with an opportunity to engage with consumers, and showcase both the diversity and beauty that has made the region a firm favourite among international travellers.
By following the CTO Chapter UK & Europe social media accounts on Facebook, Twitter and Instagram, travellers can find everything they need to dream about their next holiday to the region, including online events, in depth videos, and blog posts at www.caribbean.co.uk. #CaribbeanDreaming is therefore an ideal platform, offering a fast route to online activities such as Yoga classes by the beach, Cocktail making masterclasses, Reggae and Soca dance sessions to name a few.
Visitors to www.caribbean.co.uk/competitions/ will also have the opportunity to win a different luxury holiday every fortnight until June 2020, with a seven night stay at Blue Waters Hotel in Antigua for two lucky people and including breakfast each morning of their stay, being the first prize on offer. New prizes will be added every two weeks, and all holidays are valid until 2021. Along with the prizes on offer, visitors to www.caribbean.co.uk will also find special offers valid until 2021 from Caribbean hotspots.
“As we all navigate through this time, we have all had to make changes we could never have anticipated at the beginning of the year. We are all looking forward to being able to move freely and travel again and #CaribbeanDreaming offers us an opportunity to lift spirits and help travellers plan their next holiday, when the time is right” said Colin Pegler, Chairman of the Caribbean Tourism Organisation UK Chapter.
#CaribbeanDreaming is supported by the Caribbean Tourism Organization Barbados, and Caribbean destinations including Grenada Tourism Authority who recently launched #GrenadaDreaming.
For more information about the Caribbean Tourism Organization please visit their website by clicking here.