BSAC is getting its ‘This Girl Can’ message out in the Press with the introduction of their This Girl Can Dive Ambassadors. Over the coming weeks BSAC female divers from around the UK will be telling their own inspiring scuba stories to their local media and encouraging even more women to take the plunge. The campaign has got off to a fantastic start with BSAC’s very first This Girl Can ambassador, 17-year-old Megan Judd from Bradford SAC. You can read her story in the Yorkshire Post here.
As an official partner of Sport England’s This Girl Can campaign, BSAC is looking to encourage more women to get active by taking up scuba.
Following on from the success earlier this year of the BSAC This Girl Can Dive Facebook campaign, the BSAC This Girl Can Dive ambassadors are intended to show that scuba is accessible to all women – and that it is easy and fun to get involved.
According to Sport England 75% of women would like to exercise more but are put off by issues ranging from body confidence to motherhood. Their campaign aims to encourage more women to give sport a go.
BSAC Chief Executive Mary Tetley said: “The This Girl Can campaign is sending such a positive message to women and girls, that as governing body for scuba diving in Britain, we felt we just had to get behind it.
“Megan was ideal to become BSAC’s first This Girl Can Dive Ambassador, as she is already a role model for scuba, with precisely the kind of fresh and energetic outlook we hope will encourage other women and girls to get involved.
“Scuba is such a rewarding activity, and through our network of local clubs it is becoming more and more accessible, even for people who don’t own their own kit. We hope as many people as possible will take the opportunity to get in touch and come along to a try dive session.”
Find your local BSAC Club or call 0151 350 6201 for more information on a try dive with BSAC.