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A statement from PADI CEO Drew Richardson

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These are challenging times for everyone; especially those involved in diving and travel. We have received news from many individual Tour Operators and diving businesses who, although struggling themselves, are extending help to their clients and who will need all our support to get through the coming weeks and when travel bans are lifted.

Drew Richardson, PADI CEO has also made the following statement, pledging support for PADI Members, their health, and the health of their Dive Business:

“As President and CEO of the dive industry’s leading membership organization, I care deeply about the safety of our members, the safety of divers, and the health of your business. The recent outbreak of COVID-19 is affecting communities and businesses all over the world, especially those that are dependent on travel, and the dive industry is no exception. I want to assure you that our international network of PADI® Regional Teams remain committed to supporting PADI Professional, Retail and Resort Members during challenging times like these. We’re in this together.

I’ve authorized an immediate membership support package to help stimulate business, which is detailed out below.

PADI Launches Powerful New Customer Acquisition Campaign

First, we are launching a powerful PADI Open Water Diver acquisition campaign, called Start Your Adventure. In light of the current situation where people are traveling less, this campaign is focused on eLearning, so people can start their diving adventures at home, connected to our PADI Retail and Resort membership across the world.

Unprecedented Discount on PADI eLearning

To help increase PADI Dive Center and Resort success in receiving new customers from this marketing campaign, I’ve authorized a limited time offer of 20% OFF the wholesale price of PADI eLearning® courses (pricing is valid through 30 April 2020, some exclusions apply). By stocking up on PADI eLearning codes, PADI Dive Centers and Resorts can pass these discounts on to customers to help drive demand to Start Your Adventure at Home with PADI eLearning. When the situation calms, which it eventually will, these dive students will head through your doors to complete their certification.

PADI Members: Contact your local PADI Regional Manager or Training Consultant to take advantage of your specially discounted eLearning codes.

PADI Ramps Up Commitment for Major Marketing Initiatives to Boost Your Business

Because demand is down, many organizations are pulling back to cut expenses during this time of disruption and uncertainty. As your advocate, my philosophy is to invest more now to launch global activations to highly-targeted audiences in domestic and resort markets. By using paid, earned and owned media, we’ll deliver an enhanced customer experience through new campaign materials, landing pages for non-divers and Discover Scuba® Diving (DSD) participants, driving these new leads directly to PADI Members. Download the Start Your Adventure toolkit.

Safety Recommendations and Precautions

The COVID-19 situation is unprecedented in many ways, making it dynamic and challenging to navigate and manage through for everybody around the world. On the PADI Pros Blog you can find suggestions and resources for preventative best practices – during dive and EFR training and in your routine dive activities – to address the fears and concerns that you and your students may be facing regarding this issue.

On behalf of the PADI Family, I want to thank you for your continued loyalty and support. I have found over the years that in the long run, we always emerge stronger after world events of this nature. In the short run, it is difficult to appreciate this reality. I encourage each of you to please remain vigilant and take prudent actions as recommended. Most importantly, there is power in the ability to stay optimistic. The global dive industry has weathered and prevailed through many challenges throughout the years. Our united resilience during these challenges shows that we have the strength and endurance to make it through this one, too. Be well and thank you for your membership and support.

Best personal regards,

Drew Richardson

President & CEO, PADI Worldwide.”

Find out more at www.padi.com.


Source: www.divenewswire.com

Marine Life & Conservation Blogs

Sharks the Ocean’s Greatest Mystery – Part 2

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Sharks are an incredibly significant animal in human culture of both the past and present, they are an animal that have been embodied in our culture for millennia. They are represented in formats such as books and clothing, but most notably in our TV and films, which is where a large portion of their negative reputation stems from. A popular TV representation of sharks comes from Discovery Channel’s ‘Shark Week’, and I believe sharks are possibly the only animal on our planet to have an entire week dedicated to them every year. However, despite this, we still know more collectively about the surface of the Moon and Mars, about Galaxies outside of our own, and even about animals that have been extinct for millions of years, than we do about sharks.

Sharks are our Ocean’s top predator, and they represent just how little we know about our blue planet. We have put more money into exploring outer space than we have exploring our seas and whilst many people call space the final frontier, I believe the final frontier is our Oceans. There are people that have lived in space for over a year, yet we aren’t able to stay underwater for more than a few short hours, and with each dive, scientists are discovering something new in the deep sea, giving us a better understanding of our oceans and the top predator that lives within them.

What we do not know

It is easier to talk about what we do not know and the implications of not knowing it, we still don’t know where most shark species mate or give birth, knowing this would accelerate conservation efforts for sharks in a huge way as these areas could then have realistic protections placed on them, allowing us to preserve key stages of the Sharks life cycle.

Marine Biologists have stated that the discovery of a White Shark breeding ground would be the holy grail of Ocean Science, but the only reports of White Sharks mating come from a handful of sightings from Fisherman and Sailors, so these cannot be used as an official record.

We know that Sharks mature late in the same way as us humans, it is estimated that some species are estimated to not be sexually mature until their late 30’s and 40’s, which means that these species are at extreme risk of disappearing due to fishing, as they aren’t able to replenish their numbers fast enough when put under extreme fishing pressure. There is a lot of debate over whether Sharks mature at a certain age or a certain size, for example it was estimated that White Sharks mature at four metres in length, however, in South Africa in 2017 a female White Shark was killed by Orcas, and it was determined that she was either immature or hadn’t mated, as there was the presence of a Hymen.

We are also still unsure about the impacts of human activities on Sharks and how losing Sharks, or their habitat, would affect the habitats and environments on land, environments in which we depend on for our survival.

What we do know

New Shark discoveries are made every year, and scientists are predicting that in the next 15-20 years we will be entering the golden age of ocean and shark discoveries. We already know that sharks are the oceans top predator and we have determined that they affect the very mechanics and functions of the Ocean, if we were to remove them, we would be putting the worlds ecosystems at risk of collapsing. Sharks are an integral part of the balance of the oceans, they help by controlling populations of other species, if we were to lose sharks, species such as turtles would have an increase in population, therefore leading to more seagrass being eaten, which is a prime food source for many animals. Thus, other smaller animals would not be able to feed, and their population would decrease, also the decrease of sea grass would affect us humans on earth as the oceans plant life helps to absorb carbon dioxide and create oxygen, and actually up to 75% of the oxygen we breathe is created from the oceans.

We know that some Shark species have complex social relationships that aid in their survival, although this has only been observed in a handful of species. Lemon Sharks form bonds as pups and hunt together in the shallow mangrove swamps of the Bimini Atoll, and will learn and hunt together and learn vital skills needed in their future survival. Hammerheads are possibly the most famous for social interactions as they form huge schools off places such as the Galapagos Islands and it has been observed that the more dominant females swim in the centre of the school and display for the males.

Some shark species, such as the Zebra Shark, have been known to mimic other animals. Zebra sharks are born with stripes (which fade as they get older) and they have the second longest tail (after the Thresher Shark), this helps them to mimic the highly venomous, White-Banded Sea Snake in order to trick predators into avoiding them, they have even been reported to mimic taking a breath at the surface like a sea snake would do.

It has recently been discovered that Greenland Sharks are now the longest lived Vertebrate on our Planet, they are believed to be able to exceed the age of 500, with females not reaching sexual maturity until they are around 150 years old. This was discovered by examining special proteins in their eyes that do not degrade with age. Determining age and sexual maturity are crucial for understanding and managing shark populations as knowing what age a Shark can breed will allow us to gauge what protections a species needs.

It has recently been discovered that female Whale Sharks are able to store sperm to use over a period of time, this is in order to ensure their chance of reproducing, even without recently mating. This is a huge advantage for conserving the species, as Whale Sharks are classed as an endangered species and so, with the number of whale sharks declining, this ensures the species can continue. Along with this, Whale Sharks have also been found to be pregnant with up to 300 pups, and these pups can be at different stages of development due to the staggered use of stored sperm.

Of all things we know there is one thing that is certain, a Shark, no matter the species, is unique and worth more to our world alive than dead. In the next blog we will explore the threats that Sharks face and how we can help Sharks through the tough times ahead.


Follow Donovan on Instagram at www.instagram.com/donovans_reefs

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News

Nauticam NA-α1 Housing for Sony α1 Camera now shipping

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The Sony α1 is the company’s flagship full-frame interchangeable lens camera.  Designed around the new 50.1MP Exmor RS BSI CMOS sensor and the BIONZ XR processor, the α1 is truly a camera which can do it all.  It’s 759 point Fast Hybrid Autofocus system offers advanced subject tracking and real-time eye autofocus on both humans and animals.  The optimized processing within the α1 allows it to achieve 30fps continuous shooting at full resolution along with 8K 30p and 4K 120p 10-bit video recording.

Nauticam has supported the Sony Alpha full-frame line since the original a7 with professional grade aluminum housings that offer intuitive access to all the controls and functions of the cameras. As the cameras have evolved, so have the Nauticam housings. The NA-α1 underwater housing provides fingertip access to all key camera controls in a rugged and reliable aluminum underwater housing. Ergonomic camera control access is one of the defining strengths of a Nauticam housing, and the NA-α1 continues this tradition.

Integrated DSLR-housing styled handles with ergonomic rubberized grips and stainless steel stiffening brackets add stability and accessory mounting points. The NA-a1 also features dual rear thumb-levers that are easily reached from the handle that access three of the most-used controls on the rear of the camera. The right lever actuates the AF-ON and RECORD buttons while the left lever is mapped to the PLAY button.

Atop the housing on the left side are controls in the form of a MODE dial and FOCUS mode lever. The C1, C2 buttons as well as the EV compensation dial also have direct access from the top of the housing. The C3, which is typically assigned to control switching between the EVF and the LCD screen is easily reachable on the rear of the housing from the left handle.

For more information visit the UK Nauticam website by clicking here 

or to visit the USA Nauticam website click here.

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Competitions

Explore the amazing triangle of Red Sea Reefs - The Brothers, Daedalus and Elphinstone on board the brand new liveaboard Big Blue.  With an option to add on a week at Roots Red Sea before or after. 

Strong currents and deep blue water are the catalysts that bring the pelagic species flocking to these reefs. The reefs themselves provide exquisite homes for a multitude of marine life.  The wafting soft corals are adorned with thousands of colourful fish. The gorgonian fans and hard corals provide magnificent back drops, all being patrolled by the reef’s predatory species.

£1475 per person based on double occupancy.  Soft all inclusive board basis, buffet meals with snacks, tea and coffee always available.  Add a week on at Roots Red Sea Resort before or after the liveaboard for just £725pp.  Flights and transfers are included.  See our brochure linked above for the full itinerary.

This trip will be hosted by The Scuba Place.  Come Dive with Us!

Call 020 3515 9955 or email john@thescubaplace.co.uk

www.thescubaplace.co.uk

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