Marine Life & Conservation
New fish finger guide reveals that some brands are more sustainable than fresh fish
Marine Conservation Society found 85% of fish in the fingers it investigated came from green rated ‘Best Choice’ fish
The UK’s leading marine charity, the Marine Conservation Society (MCS), says the sustainability of the nation’s favourite entry level fish product – the fish finger – isn’t as bad as may be imagined. The majority of fish in 48 retail own-brand and branded fingers it investigated came from sustainable green rated ‘Best Choice’ sources when the charity’s Good Fish Guide ratings were applied to the fish ingredient*.
Unlike unprocessed seafood – fish that isn’t canned, mixed or breaded – there is no legal requirement for brands and retailers to put details of the origins of the fish used in processed seafood on the pack.
MCS hopes that its new Good Fish Finger Guide – www.mcsuk.org/
In the Good Fish Finger Guide, 85% of the fish in the 48 retailer own-brand and branded fingers investigated were found to come from sustainable sources. But, despite that, the lack of clear labelling means it is difficult for consumers to know, at a glance, where the fish in their fingers actually comes from.
MCS Sustainable Seafood Advocate, Rajina Gurung, who compiled the guide, says that in the absence of a credible ecolabel like the Marine Stewardship Council tick on the pack, it’s hard for consumers to make informed choices:
“Consumers may not be aware that the majority of fish in retail own brand and branded fish fingers actually comes from sustainable sources. Some saver brands even turned out to be the most sustainable, showing that you do not have to pay a fortune for sustainability. The 48 fish fingers we investigated contained just four different species – Atlantic cod, Pacific cod, Alaska pollock and haddock – which might come as quite a surprise to many consumers who see fish fingers as a mix of unspecified species in breadcrumbs… even barely fish at all!”
MCS says that 23% of the fish fingers it looked at lacked any kind of ecolabel, sustainability information or enough detail about how and where the fish were caught, and 40% didn’t have a credible ecolabel. Just 19% of fish finger packs were found to have enough detailed information on the pack for consumers to know how and where the fish was caught.
MCS targeted the major retailer own brand and branded fish fingers and did an online and in-store review of the fish fingers that were available. Rajina Gurung says:
Top 13 Best Choice Green Rated (using the MCS Good Fish Guide) fish fingers (Rated 1)
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Asda smart price fish fingers
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Asda omega-3 fish fingers
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Co-op omega-3 fish fingers
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Iceland breaded fish fingers
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Marks & Spencer gluten free cod fish fingers
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Morrisons omega-3 fish fingers
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Morrisons savers fish fingers
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Sainsbury’s cod fillet fish fingers
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Sainsbury’s “deliciously free from” cod fish fingers
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Tesco omega-3 fish fingers
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Waitrose essential cod fish fingers
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Waitrose essential chunky cod fillet fingers in breadcrumbs
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Young’s omega-3 fish fingers
MCS sustainable seafood work is supported by players of People’s Postcode Lottery.
For more information about the Marine Conservation Society please visit their website by clicking here.
Marine Life & Conservation
Double Bubble for Basking Sharks
The Shark Trust is excited to announce that, for two more days only, all donations, large or small, will be doubled in the Big Give Green Match Fund!
Donate to Basking in Nature: Sighting Giants
The Shark Trust is hoping to raise £10k which will be doubled to £20k. This will go towards Basking in Nature: Sighting Giants. And they need YOUR help to reach they’re goal.
The Shark Trust’s citizen science project is to monitor and assess basking sharks through sightings; encouraging data collection, community engagement, and promoting nature accessibility. This initiative aims to enhance health and wellbeing by fostering a deeper connection with British Sharks.
Campaign Aims
- Increase citizen science reporting of Basking Sharks and other shark sightings to help inform shark and ray conservation.
- Provide educational talks about the diverse range of sharks and rays in British waters and accessible identification guides!
- Create engaging and fun information panels on how to ID the amazing sharks and rays we have on our doorstep! These can be used on coastal paths around the Southwest. With activities and information on how you can make a difference for sharks and rays!
- Promote mental wellbeing through increasing time in nature and discovering the wonders beneath the waves!
Donate, and double your impact. Click Here
Marine Life & Conservation
Leading UK-based shark conservation charity, the Shark Trust, is delighted to announce tour operator Diverse Travel as a Corporate Patron
Corporate Patrons provide a valuable boost to the work of The Shark Trust. The Trust team works globally to safeguard the future of sharks, and their close cousins, the skates and rays, engaging with a global network of scientists, policymakers, conservation professionals, businesses and supporters to further shark conservation.
Specialist tour operator Diverse Travel has operated since 2014 and is committed to offering its guests high quality, sustainable scuba diving holidays worldwide. Working together with the Shark Trust will enable both organisations to widen engagement and encourage divers and snorkellers to actively get involved in shark conservation.
“Sharks are truly at the heart of every diver and at Diverse Travel, we absolutely share that passion. There is nothing like seeing a shark in the wild – it’s a moment that stays with you forever!” says Holly Bredin, Sales & Marketing Manager, Diverse Travel.
“We’re delighted to celebrate our 10th year of business by becoming a Corporate Patron of the Shark Trust. This is an exciting partnership for Diverse and our guests. We will be donating on behalf of every person who books a holiday with us to contribute towards their vital shark conservation initiatives around the world. We will also be working together with the Trust to inspire divers, snorkellers and other travellers to take an active role – at home and abroad – in citizen science projects and other activities.”
Paul Cox, CEO of The Shark Trust, said:
“It’s an exciting partnership and we’re thrilled to be working with Diverse Travel to enable more divers and travellers to get involved with sharks and shark conservation. Sharks face considerable conservation challenges but, through collaboration and collective action, we can secure a brighter future for sharks and their ocean home. This new partnership takes us one more valuable step towards that goal.”
For more information about the Shark Trust visit their website here.
For more about Diverse Travel click here.
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