Marine Life & Conservation
Donate Your Guilt!
The Marine Conservation Society’s ‘swear box for the oceans’ reminds consumers to think twice before purchasing single-use plastic items
A powerful new campaign has been launched inviting people to donate to the UK’s leading marine charity every time they forget their reusable bags, bottles and coffee cups.
The Marine Conservation Society (MCS) wants people across the UK to remember never to leave home without their re-usable mugs and bags, rather than buying single-use plastic which then ends up in our ocean.
The campaign was dreamt up by creative agency BBH on a pro-bono basis, made possible by Ocean Outdoor, who have pledged support to MCS over the next three years. The adverts –which will run across social media and on Ocean Outdoor billboards across the UK including Westfield London, Bullring Birmingham and Manchester and Edinburgh city centres and on social media – cleverly feature single-use items floating in water, including an old plastic bag, a takeaway plastic coffee cup, and a small plastic water bottle.
The ads urge people to “Donate your Guilt” with a £3 text donation to the charity, which works tirelessly to protect our seas and oceans and runs the hugely popular citizen science survey, the Great British Beach Clean, every year.
The thought-provoking campaign is not designed to let people off the hook when they forget their re-usable items, but to encourage societal and behavioural change in reminding people not to buy single-use plastic every day if they can avoid it.
MCS Director of Fundraising and Marketing, Mike Crossley said: “This is our swear box for the oceans. We want to help change people’s habits. We think that asking people for a small donation when they’re feeling guilty will help them remember the next time they leave home.”
“We want people to ditch single-use plastic so that it doesn’t end up littering our beaches and polluting our waterways. We want people to remember their re-usable mug when they buy their morning coffee, to carry their water bottle with them rather than buying a single-use plastic bottle for those thirsty moments, and to remember their tote bag when they buy their groceries.
“What better way to get us all to remember the cost to the environment of unnecessary plastic, than by making us think through our purses and wallets. We all feel a bit guilty when we forget our re-usable bags, bottles and mugs, but we are all human – even the most committed of us slip up sometimes.”
MCS has run a series of highly successful campaigns in recent years which have led to policy changes by governments across the UK. The charity called for a plastic bag charge to discourage single-use plastic bag usage and led calls for a money-back recycling system – known as a Deposit Return Scheme (DRS) – for glass and plastic drinks bottles and cans which is being introduced in Scotland and is currently under consideration in England, Wales and Northern Ireland.
Jon Peppiatt, Chairman at BBH, said: “We have been very happy to give our time to help MCS with this campaign. It’s such an important issue that I believe we all care about but we need to do more, hopefully this work will help change some behaviours and make a difference.”
Crossley added: “As a charity, we and our volunteers dedicate our time to cleaning up and protecting our beaches, seas and wildlife. We hope our campaign will have an impact on people’s behaviour in a way which will have a lasting impact and at the same time will allow us to continue our work through valuable donations.”
For more information about the Marine Conservation Society please visit their website by clicking here.
Marine Life & Conservation
Double Bubble for Basking Sharks
The Shark Trust is excited to announce that, for two more days only, all donations, large or small, will be doubled in the Big Give Green Match Fund!
Donate to Basking in Nature: Sighting Giants
The Shark Trust is hoping to raise £10k which will be doubled to £20k. This will go towards Basking in Nature: Sighting Giants. And they need YOUR help to reach they’re goal.
The Shark Trust’s citizen science project is to monitor and assess basking sharks through sightings; encouraging data collection, community engagement, and promoting nature accessibility. This initiative aims to enhance health and wellbeing by fostering a deeper connection with British Sharks.
Campaign Aims
- Increase citizen science reporting of Basking Sharks and other shark sightings to help inform shark and ray conservation.
- Provide educational talks about the diverse range of sharks and rays in British waters and accessible identification guides!
- Create engaging and fun information panels on how to ID the amazing sharks and rays we have on our doorstep! These can be used on coastal paths around the Southwest. With activities and information on how you can make a difference for sharks and rays!
- Promote mental wellbeing through increasing time in nature and discovering the wonders beneath the waves!
Donate, and double your impact. Click Here
Marine Life & Conservation
Leading UK-based shark conservation charity, the Shark Trust, is delighted to announce tour operator Diverse Travel as a Corporate Patron
Corporate Patrons provide a valuable boost to the work of The Shark Trust. The Trust team works globally to safeguard the future of sharks, and their close cousins, the skates and rays, engaging with a global network of scientists, policymakers, conservation professionals, businesses and supporters to further shark conservation.
Specialist tour operator Diverse Travel has operated since 2014 and is committed to offering its guests high quality, sustainable scuba diving holidays worldwide. Working together with the Shark Trust will enable both organisations to widen engagement and encourage divers and snorkellers to actively get involved in shark conservation.
“Sharks are truly at the heart of every diver and at Diverse Travel, we absolutely share that passion. There is nothing like seeing a shark in the wild – it’s a moment that stays with you forever!” says Holly Bredin, Sales & Marketing Manager, Diverse Travel.
“We’re delighted to celebrate our 10th year of business by becoming a Corporate Patron of the Shark Trust. This is an exciting partnership for Diverse and our guests. We will be donating on behalf of every person who books a holiday with us to contribute towards their vital shark conservation initiatives around the world. We will also be working together with the Trust to inspire divers, snorkellers and other travellers to take an active role – at home and abroad – in citizen science projects and other activities.”
Paul Cox, CEO of The Shark Trust, said:
“It’s an exciting partnership and we’re thrilled to be working with Diverse Travel to enable more divers and travellers to get involved with sharks and shark conservation. Sharks face considerable conservation challenges but, through collaboration and collective action, we can secure a brighter future for sharks and their ocean home. This new partnership takes us one more valuable step towards that goal.”
For more information about the Shark Trust visit their website here.
For more about Diverse Travel click here.
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